New Look - Commission

The Brief

To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.

The Approach

Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials.

They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.

Analyse of  New Look Brief

These are the main points in the brief-

• Series of TV commercials
• Promoting there Autumn//Winter collection
• Film in Two different locations
• Edited into five different commercials
• Graphics highlighting promotions

These are the parts that can be negotiated-

• How the commercial will be presented, whether it is going to be a series of still images or moving images.
• The filming in two locations, you can negotiate where the location is, and the number of locations you can ask for more than two.

These are the problems I need to over come-

• They want a commercial on there Autumn/ Winter collection, I will possible be given this in spring, in that case I won't be able to take pictures or film outside as the weather won't look like it is Autumn/ Winter, I will have to consider where I will shoot this, I can make a set and shoot in a studio.