The Jack Petchey Foundation

Charity Promotional Video

Client- The Jack Petchey Foundation

Project Details-Produce a video with long term usability. The Jack Petchey Foundation gives grants to projects that benefit young people aged 11-25, since 1999 they have given away over £50million. They needed a high impact video production to promote the charity during events, ceremonies and on the website.

Analyse of Charity promotional video

These are the main points in the Brief-

• They want a video that can be used for a long period
• To promote are charity events, ceremonies and on there website

These are the things that can be negotiated

• How it will be presented, still images or moving images
• The content, but as long as it's to do with the Charity

New Look - Commission

The Brief

To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.

The Approach

Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials.

They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.

Analyse of  New Look Brief

These are the main points in the brief-

• Series of TV commercials
• Promoting there Autumn//Winter collection
• Film in Two different locations
• Edited into five different commercials
• Graphics highlighting promotions

These are the parts that can be negotiated-

• How the commercial will be presented, whether it is going to be a series of still images or moving images.
• The filming in two locations, you can negotiate where the location is, and the number of locations you can ask for more than two.

These are the problems I need to over come-

• They want a commercial on there Autumn/ Winter collection, I will possible be given this in spring, in that case I won't be able to take pictures or film outside as the weather won't look like it is Autumn/ Winter, I will have to consider where I will shoot this, I can make a set and shoot in a studio.

Be Creative Brief One

About Be ©reative
Film Education has teamed up with ScreenThing, (a unique programme which takes young people under the skin and behind the scenes of the film and TV industry) to launch this year’s Be ©reative competition.
The objective of the competition is to create an impactful campaign which encourages young people to value and respect the ‘creative industries’, in particular, the film, video and TV (also known as ‘audio-visual’ or ‘AV’) industry in the UK. This Be ©reative competition is different from ones you might have seen before.
THE BRIEF
To stand the best chance of catching the judges’ attention, make sure you read this brief carefully and use the supporting resources available on the Be ©reative website (www.filmeducation.org/becreative/resources) to inform your own creative campaign.  
What does my entry have to do?
Your campaign needs to:

·         Encourage young people to respect the UK film, TV and video industry

·         Encourage young people to make the right decision and choose to watch official film and TV

What is the key message?
We are looking for adverts which bring to life ONE of the following key messages:

·         Promote the creativity and hard work that goes into making original AV content in the film, video and TV industry. It takes many dedicated people working behind the scenes, celebrities are not the only people involved in creating film and TV, OR

·         Demonstrate the positive role copyright plays in protecting the future of film and TV. Because when people choose official film and TV it means the audio-visual industry can invest in future production and keep making the movies and TV shows we all love, OR

·         Bring to life the value of the film, video and TV industry to the UK economy. Because the audio-visual industry, and all the creative industries, make a huge contribution to the UK economy , OR

·         Celebrate how much people love film and TV and demonstrate that great film and TV moments are quite simply worth paying for. Because our favourite films and much loved TV shows are sometimes heart-stopping, often hilarious, but they always make us feel

TOP TIP:
The most effective campaigns will be the ones which bring to life the positive reasons why young people should do the right thing. Don’t fall into the trap of criticising young people for accessing unofficial TV shows and films. Young people are often depicted as the problem – but that’s not true.  The reality is that the overwhelming majority of young people want to do the right thing and access film and TV responsibly.
Who is the campaign aimed at?
Your campaign should target your own age group – that is, 11-18 year olds. You may choose a particular age bracket within this group. Think about what appeals to you, and see if you can be as persuasive with your campaign to people like you.

How do I enter Be ©reative?
To enter this competition, all you need to do is create an original advert designed to encourage young people to respect the film, video and TV (also known as ‘audio-visual’ or ‘AV’) industry in the UK. You can work in groups of up to four, or independently and there are two age groups for entry, 11-14 and 15-19. Choose ONE of these formats to present your ideas:

·      A poster campaign (two or three posters)

·      A radio campaign (two or three radio commercials of up to thirty seconds each)

·      A filmed or animated advert of up to thirty seconds

Where should I look to find out more?
You need to research the background to your campaign before you get started. The Resources on the Be Creative website will help you find out more about the film and TV industry, the role of copyright and much more. Visit www.filmeducation.org/becreative

Analyse of the Be Creative brief-

These are the main points in the brief-

• A campaign which will outline and get young people to respect the 'creative industries'
• Either Radio, Poster or film etc
• appeal to the audience

These are the things that can be negotiated-

• With this brief as it is a competition is very open in what you do, you don;t really ahve to negotiate as its a competition so you just have to make sure it covers everything they ask you to.

Problems to over come-

• The cost of making the video you can get sponsered and raise money for better resourses
• How to present it, decide whether you want to present it as a video, radio or poster